Sam Kilroe
New Business Development
Identifying and converting commercial opportunities across target sectors, building pipeline and managing the end-to-end sales process from prospecting to close.
Strategic Partnerships
Developing and nurturing partnerships that extend askelie’s market reach and open new routes to clients across sectors and geographies.
Market Positioning
Translating askelie’s technical capabilities into compelling commercial propositions that resonate with business decision-makers.
Client Relationships
Building the long-term client relationships that drive retention, expansion, and referral, ensuring organisations get lasting value from the ELIE platform.
Sam leads business development at askelie, with responsibility for building the commercial relationships and market presence that bring the ELIE platform to organisations where it can make a real difference.
She has a strong background in enterprise technology sales, with experience across direct and partner-led routes to market. Her approach is consultative and client-focused, building trust through understanding before proposing solutions.
Sam works across both new business development and strategic partnerships, ensuring askelie has the commercial momentum and market reach to support its growth ambitions.