Cookie Policy
Effective Date: 20th May 2026
Introduction
Askelie Ltd (“we”, “us”, or “our”) uses cookies and similar technologies on our website and digital platforms.
This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
This policy applies to users accessing our website and digital services in the United Kingdom, United States, India and globally.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to help websites work properly, improve user experience, remember preferences and provide information to website owners.
Similar technologies may also be used, such as pixels, tags, local storage or tracking tools.
Types of Cookies We Use
We may use the following types of cookies:
Strictly necessary cookies
These cookies are essential for the website, checkout, account login, security and digital services to work properly. They may support functions such as page navigation, session management, account access, fraud prevention, basket or checkout functionality, payment gateway redirection and security controls.
These cookies do not require your consent because they are needed to provide the service you request.
Performance and analytics cookies
These cookies help us understand how visitors interact with our website, which pages are used, and how we can improve site performance and user experience.
These cookies are only used where you have given consent, unless the law allows otherwise.
Functionality cookies
These cookies remember choices you make, such as preferences, settings, language or display options, to provide a more personalised experience.
These cookies are only used where you have given consent, unless they are strictly necessary for a service you have requested.
Targeting and advertising cookies
These cookies may be used to understand browsing behaviour, measure campaigns, support remarketing or show more relevant content.
These cookies are only used where you have given consent.
How We Use Cookies
We use cookies and similar technologies to:
• Ensure the website functions correctly and securely
• Support login, account, checkout and payment gateway functions
• Maintain session state and protect against misuse or fraud
• Improve site performance and usability
• Understand website traffic and user behaviour
• Remember user preferences and settings
• Support embedded content such as videos
• Support customer support tools, where used
• Measure marketing activity, where consent has been given
We do not use cookies to collect sensitive personal information without your consent.
Cookies We May Use
| Type of Cookie | Purpose | Typical Duration |
|---|---|---|
| Strictly necessary cookies | Website security, account login, checkout, payment gateway redirection and session management | Session or short period |
| Session cookies | Maintain session state and security | Deleted when you close your browser |
| Persistent cookies | Remember user preferences and settings | Up to 12 months |
| Analytics cookies | Monitor usage patterns and website performance, such as through Google Analytics or similar tools | Up to 24 months |
| Functional cookies | Enable specific website or platform features, such as language selection or saved preferences | Up to 12 months |
| Third-party cookies | Used by trusted providers for analytics, embedded content, customer support, payment gateway functions or marketing, where applicable | Varies by provider |
Third-Party Cookies
We may allow trusted third parties to set cookies or similar technologies where needed to support our website, digital platforms, checkout, payment gateway, analytics, embedded content or customer support tools.
Examples may include:
• Google Analytics or similar analytics tools
• YouTube or Vimeo for embedded videos
• Customer support or chat tools, where enabled
• Payment gateway or bank payment providers
• Security, hosting or content delivery providers
• Marketing or campaign measurement tools, where enabled
These providers may have their own privacy and cookie policies.
Managing Your Cookie Preferences
You can manage your cookie preferences through:
• The cookie banner or cookie settings tool on our website, where enabled
• Your browser settings, such as Chrome, Safari, Firefox or Edge
• Settings provided by relevant third-party services
You can accept, reject or manage non-essential cookies where the website provides this option.
Please note that disabling some cookies may affect the functionality of the website, checkout, account access or digital services.
Consent
Strictly necessary cookies may be set without your consent because they are needed for the website, checkout, account access, payment gateway process or digital service to work.
Non-essential cookies, such as analytics, marketing, targeting and some functionality cookies, will only be used where you have given consent, unless the law allows otherwise.
You can withdraw or change your cookie consent at any time through the cookie settings tool, where enabled, or through your browser settings.
Cookies and Personal Data
Some cookies may collect or use personal data, such as IP address, device information, usage data or online identifiers.
Where cookies involve personal data, we process that data in line with our Privacy Policy.
You can read our Privacy Policy here:
https://askelie.io/privacy-policy/
Changes to This Policy
We may update this Cookie Policy from time to time. Any material changes will be posted on this page with an updated effective date.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact:
Askelie Ltd
Derngate Mews, Derngate, Northampton, NN1 1UE
Email: hello@askelie.com
askelie® is a registered trademark of Askelie Ltd.
Registered in the United Kingdom under Trade Mark No. UK00004235313.