Privacy Policy

Effective Date: 20th May 2026

Introduction

Askelie Ltd (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit or use our website, contact us, request information, buy from us, create an account, use our online services, or interact with Askelie Ltd.

Our registered office is:

Derngate Mews, Derngate, Northampton, Northamptonshire, UK, NN1 1UE

This notice complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Where we provide platform services to business customers, we may act as a data processor on behalf of those clients. Where you buy from us directly as a consumer, create an account, make a payment, contact us for support or use our website, Askelie Ltd will usually act as the data controller for that personal data.

Your Data – What We Collect

We may collect the following types of personal data:

• Name and contact details such as email address and phone number
• Company name or job role details if provided
• Technical data such as IP address, browser type and version, time zone setting and browser plug-in types
• Website usage data and interactions with our site
• Information you choose to provide through forms such as enquiries or demo requests
• Account information such as username, login details, subscription status and service access records
• Order and transaction information such as products or services purchased, payment status, invoice or receipt details and purchase history
• Payment-related information processed through our bank or payment gateway provider
• Customer support information such as emails, support requests, complaints and service queries
• Marketing preferences, where you choose to receive updates from us

We do not intend to store your full card details on our own systems. Card payment information is handled by our payment gateway provider.

How We Use Your Data

We use your personal data to:

• Respond to your enquiries and provide requested services
• Improve our website, content and user experience
• Manage our relationship with you
• Process orders, payments, refunds and subscriptions
• Provide access to purchased digital services, accounts or online features
• Manage billing, receipts, renewals and customer support
• Send service messages about your account, order, subscription or access
• Maintain the security and performance of our systems
• Prevent fraud, misuse and unauthorised access
• Meet legal, tax, accounting or regulatory requirements
• Send marketing communications where we have your consent or are otherwise permitted to do so by law

We do not use your personal data for solely automated decision making that has a legal or similarly significant effect on you.

Legal Basis for Processing

We process your personal data on the following lawful bases:

Consent
Where you voluntarily provide your details, submit an enquiry, sign up to receive marketing updates, accept non-essential cookies, or give consent for a specific purpose.

Contract
Where we need to process your personal data to provide a product, subscription, account, digital service, order confirmation, payment receipt, refund or customer support.

Legitimate interests
Where we use personal data to respond to enquiries, improve our website and services, protect our systems, prevent misuse, manage business relationships, and understand how our services are used. We only rely on legitimate interests where we have considered your rights and interests.

Legal obligation
Where we need to keep records or share information to comply with legal, tax, accounting, regulatory or security obligations.

Data Sharing

We do not sell or rent your personal data.

We may share your personal data with:

• Payment providers, banks and payment gateway providers where needed to process payments, refunds and payment security checks
• Trusted third-party service providers who support our website, hosting, cloud services, analytics, IT systems and operations
• Customer support, CRM, email and communication providers where needed to manage enquiries, accounts and service messages
• Professional advisers such as accountants, legal advisers or auditors where required
• Legal, regulatory, tax or law enforcement authorities where required by law
• Internal team members across Askelie Ltd, CloudHub360 Ltd and Contract Sentinel Ltd where appropriate for operational, support, compliance or administrative purposes

All third parties handling your data must comply with applicable data protection laws and only use your data for the agreed purpose.

Payments

When you make a purchase through our website or payment gateway, payment information will be processed by our bank or payment gateway provider.

We may receive limited payment information, such as payment status, transaction reference, amount paid, date of payment, refund status and billing contact details.

We do not intend to store your full card details on our own systems. Card payment details are handled by the relevant payment provider in line with their own security controls and applicable payment industry requirements.

International Data Transfers

Where personal data is transferred outside the UK, for example through hosting, cloud services or other trusted service providers, we ensure appropriate safeguards are in place such as Standard Contractual Clauses (SCCs) or other recognised transfer mechanisms to meet UK GDPR requirements.

Cookies and Tracking

Our website uses cookies to improve user experience, provide analytics and support functionality. Some cookies are necessary for the website and checkout to work properly. Others, such as analytics or marketing cookies, may require your consent.

For more details, please see our Cookie Policy.

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including to provide services, manage accounts, respond to enquiries, keep business records, meet legal obligations and resolve disputes.

As a general guide:

• Enquiry and contact form data is kept for as long as needed to respond and manage the relationship
• Account and subscription data is kept while your account is active and for a reasonable period afterwards
• Order, payment, invoice and transaction records may be kept for up to 6 years where needed for tax, accounting, legal or audit purposes
• Marketing preference records are kept until you unsubscribe or ask us to remove them
• Security and technical logs are kept for a limited period unless needed to investigate misuse, fraud, security incidents or legal issues

After the relevant period, your personal data will be securely deleted or anonymised.

ICO Registration

AskElie Ltd is registered with the Information Commissioner’s Office as a data controller under registration number ZC123822.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct any inaccuracies in your data
• Request deletion or restriction of your data
• Object to certain types of processing
• Object to direct marketing at any time
• Request a copy of certain data in a portable format, where this right applies
• Withdraw consent where processing is based on consent
• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise these rights, please contact us.

Contact Us

For any questions about this Privacy Policy or how your data is handled, please contact:

Data Protection Officer
askelie Ltd
Email: hello@askelie.com
Address: Derngate Mews, Derngate, Northampton, Northamptonshire, NN1 1UE, UK

askelie® is a registered trademark of Askelie Ltd.
Registered in the United Kingdom under Trade Mark No. UK00004235313.