Responsible for leading client adoption, delivery confidence and strategic alignment of ELIE across diversified organisations.
Sam is the AI Account Director for askelie and oversees the adoption and delivery of the ELIE platform for strategic clients, helping organisations understand how emerging technology can be applied with confidence and clarity.
His work focuses on translating complex technical possibilities into practical outcomes that teams can actually use, removing pressure rather than adding to it. Sam acts as the bridge between operational needs and product capabilities, ensuring that every engagement is predictable, dependable and aligned with real business requirements.
Prior to joining askelie®, Sam spent more than a decade in client relationship roles in demanding environments, learning how to support teams under pressure, refine delivery frameworks, and adapt quickly to changing needs. His experience in high-velocity sectors taught him that successful technology adoption depends as much on clarity of purpose and human judgement as it does on technical capability.
Believes that technology should make work clearer and more manageable, giving teams the space to focus on what really matters.