Privacy Policy

Privacy Policy

Effective Date: 7 July 2025

Introduction

askelie® Ltd (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit or use our website (askelie.io) and related services.

Our registered office is:
Derngate Mews, Derngate, Northampton, Northamptonshire, UK, NN1 1UE

This notice complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Your Data – What We Collect

We may collect the following types of personal data:

• Name and contact details such as email address and phone number
• Company name or job role details if provided
• Technical data such as IP address, browser type and version, time zone setting and browser plug-in types
• Website usage data and interactions with our site
• Information you choose to provide through forms such as enquiries or demo requests

How We Use Your Data

We use your personal data to:

• Respond to your enquiries and provide requested services
• Improve our website, content and user experience
• Manage our relationship with you
• Maintain the security and performance of our systems
• Meet legal or regulatory requirements

We do not use your data for automated decision making or profiling.

Legal Basis for Processing

We process your personal data on the following lawful bases:

• Consent when you voluntarily provide your details
• Legitimate interests such as improving services or responding to queries
• Legal obligation where required by law

Data Sharing

We do not sell or rent your personal data. We may share it with:

• Trusted third-party service providers who support our website and operations
• Legal or regulatory authorities where required
• Internal team members across askelie Ltd, CloudHub360 Ltd and Contract Sentinel Ltd where appropriate

All third parties handling your data must comply with applicable data protection laws.

International Data Transfers

Where personal data is transferred outside the UK, for example through hosting or cloud services, we ensure appropriate safeguards are in place such as Standard Contractual Clauses (SCCs) to meet UK GDPR requirements.

Cookies and Tracking

Our website uses cookies to improve user experience, provide analytics and support functionality. For more details, please see our Cookie Policy.

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. After this period your data will be securely deleted.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct any inaccuracies in your data
• Request deletion or restriction of your data
• Object to certain types of processing
• Withdraw consent where processing is based on consent
• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise these rights, please contact us.

Contact Us

For any questions about this Privacy Policy or how your data is handled, please contact:

Data Protection Officer
askelie Ltd
Email: hello@askelie.com
Address: Derngate Mews, Derngate, Northampton, Northamptonshire, NN1 1UE, UK

askelie® is a registered trademark of Askelie Ltd.
Registered in the United Kingdom under Trade Mark No. UK00004235313.