Joe Rayfield
Executive Leadership
Setting the strategic direction and operational priorities that align the entire askelie organisation around its mission to make AI automation practical and accessible.
US Market Growth
Driving askelie’s expansion across the United States, building the partnerships, client relationships, and market presence that support long-term growth.
Client Outcomes
Maintaining an uncompromising focus on the outcomes clients achieve with ELIE, ensuring the platform consistently delivers the value organisations need.
Organisational Development
Building the team, culture, and operational capacity that allows askelie to grow without losing the quality and responsiveness that define it.
Joe is askelie’s Chief Executive Officer, responsible for the overall strategic direction and performance of the business. Based in the United States, he leads with a focus on sustainable growth, market expansion, and delivering real value to the organisations askelie serves.
His background spans enterprise technology, operational leadership, and commercial development, giving him the perspective needed to lead a company at the intersection of AI, automation, and enterprise adoption.
Joe is deeply committed to building an organisation where quality, trust, and client outcomes come first — and to ensuring that askelie’s platform earns and maintains the confidence of the enterprises that rely on it.