Ian Halliday-Pegg
Product Strategy
Defining and maintaining the ELIE product roadmap, ensuring development priorities are grounded in customer need and commercial reality.
Sales Operations
Building the commercial infrastructure that enables askelie’s sales team to operate with consistency, visibility, and scalability.
Customer Insight
Translating feedback from clients and prospects into actionable product requirements that improve platform value and adoption.
Cross-Functional Alignment
Bridging the gap between technical development and commercial delivery, ensuring the platform evolves in step with market demand.
Ian leads product and commercial operations at askelie, with responsibility for shaping the ELIE platform roadmap and ensuring the commercial engine operates with precision and scalability.
With a background spanning product management and sales operations, Ian brings the dual perspective needed to translate customer insight into prioritised development and to build the processes that enable consistent commercial execution.
His focus is on alignment — ensuring that what askelie builds reflects what its clients need, and that the way it sells reflects the strength of the platform it has built.