Shaping the financial strategy that underpins askelie's growth, ensuring the business is funded, structured, and positioned to scale with confidence and control.
Maintaining rigorous financial reporting and governance standards, giving investors, partners, and the board the clarity and confidence they need at every stage.
Providing financial rigour to commercial decisions — from pricing and contracts to investment cases — ensuring askelie grows in a way that is sustainable and defensible.
Running the financial operations of the business efficiently and accurately, keeping the organisation informed, compliant, and in control of its financial position.
Adrian Wood is askelie's Chief Financial Officer, responsible for the financial health, governance, and commercial integrity of the business. He brings a disciplined approach to financial management — one that supports ambitious growth ambitions while maintaining the rigour and transparency that stakeholders require.
With a background spanning corporate finance, commercial governance, and growth-stage businesses, Adrian understands how to structure a business for scale without losing sight of the fundamentals that make it investable and trustworthy.
He is focused on building the financial foundation that allows askelie to grow with confidence — making sound decisions, managing risk appropriately, and ensuring the organisation always knows exactly where it stands.