Joe Rayfield

Responsible for driving strategic engagement, partner relationships and outcomes that maximise the value of ELIE for enterprise clients

Responsibility and experience

Joe advises the askelie team on strategic engagement and partner relationships, ensuring that enterprise clients get consistent value from the ELIE platform. His focus is on building trusted working relationships, anticipating client needs, and shaping outcomes that align with organisational goals rather than transient trends.

Drawing on extensive experience in structured client-facing roles, Joe bridges the gap between client expectations and delivery realities. He combines commercial awareness with practical delivery insight so that strategic direction translates into dependable results that teams can use with confidence.

Prior to joining askelie®, Joe held senior roles where he supported complex engagements across regulated and enterprise environments. He believes that strong partnerships are built on clarity, integrity and a shared commitment to outcomes that matter.

Believes that strong partnerships are grounded in clear purpose, reliable delivery and the courage to do what is right.