Joe Rayfield

About Me

I’m Joe. I have spent more than 25 years in sales leadership roles across technology markets, working in both domestic and international environments where the pace is fast and the expectations are high. My career includes senior positions with HP, Fujitsu, Kodak, Kofax, OpenText and Cendyn, where I delivered results in aggressive growth settings and learned how to navigate complex enterprise deals.

I have broad experience across enterprise software solutions, covering data capture, CRM, business process management, RPA, business intelligence and more recently business process improvement and analytics. I have managed both direct sales operations and large partner ecosystems, working with resellers, OEMs, BPOs and system integrators. This mix has given me a solid understanding of how to build strategies that work at scale and across geographies.

One of my strengths is creating high-performance sales strategies that not only bring in new business but also strengthen long-term partnerships. I am known for building strong networks and aligning technology solutions with the goals of the client, which has consistently delivered growth in competitive markets.

As an advisor to askelie, I bring this experience to support the company’s expansion and to help shape how its solutions reach the right audiences. My focus is always on linking technology to real business outcomes and making sure clients get value from what we deliver.

My expertise covers go-to-market strategy, sales leadership, partner ecosystem development, enterprise technology adoption and business process optimisation. I am passionate about helping businesses succeed by building strong relationships, understanding client needs and executing strategies that deliver results worldwide.