Joe Rayfield

Joe Rayfield is a highly experienced technology leader with more than 25 years in enterprise sales leadership across global markets. His career has taken him from senior positions at HP, Fujitsu, Kodak, Kofax, OpenText and Cendyn, to advising companies on growth strategies that help them succeed in competitive environments. At every stage, Joe Rayfield has built a reputation for delivering results, managing complex enterprise deals and helping organisations connect technology to real business outcomes.

Career Experience

Throughout his career, Joe Rayfield has specialised in enterprise software solutions that drive transformation at scale. His experience includes data capture, CRM, business process management, RPA, business intelligence, and more recently, business process improvement and analytics. By working across both domestic and international markets, Joe Rayfield has developed a strong understanding of how technology adoption differs by geography and how strategies must be adapted to succeed worldwide.

During his time at HP and Fujitsu, Joe Rayfield was part of teams that delivered enterprise-level solutions to global organisations. At Kodak and Kofax, he played a key role in helping customers modernise their document and process management systems. At OpenText and Cendyn, he focused on high-growth strategies, ensuring technology investments translated into measurable business value. This blend of roles has shaped Joe Rayfield into a leader who understands both the technology stack and the business imperatives driving adoption.

Building High-Performance Sales Strategies

One of Joe Rayfield’s strongest skills is creating sales strategies that perform in high-pressure environments. He has led direct sales operations while also managing large partner ecosystems, working with resellers, OEMs, BPOs and system integrators. This experience has taught him how to balance the needs of partners with the priorities of enterprise clients, ensuring growth on both sides.

Joe is known for aligning technology solutions with client goals, always focusing on the outcome rather than the process. His ability to link solutions to tangible business value has consistently led to long-term partnerships and repeat business. Across multiple industries, he has built trusted networks that not only generate new opportunities but also provide a foundation for sustainable growth.

Joe Rayfield at AskElie

As an advisor to askelie, Joe brings this wealth of experience to support the company’s growth strategy. His role includes helping shape go-to-market approaches, advising on enterprise adoption, and strengthening the partner ecosystem that will allow AskElie solutions to scale globally.

AskElie’s Ever Learning Intelligent Engine (ELIE) is designed to transform the way organisations use AI and automation. Joe ensures that these solutions are positioned to deliver real value in areas such as contracts, supplier risk, accessibility, education and compliance. By combining his experience in enterprise technology with AskElie’s innovation, he helps the company reach the right audiences and demonstrate the measurable benefits of intelligent automation.

Expertise and Focus Areas

Joe Rayfield’s expertise covers a wide range of strategic and operational areas:

• Go-to-market strategy – building approaches that reach new markets and expand enterprise adoption.

• Sales leadership – leading teams in high-growth settings with strong focus on results.

• Partner ecosystem development – managing resellers, OEMs, BPOs and integrators across multiple regions.

• Enterprise technology adoption – ensuring solutions are positioned to address client priorities.

• Business process optimisation – connecting technology to measurable efficiency and growth.

Why Joe Rayfield Matters to AskElie Clients

For AskElie clients, having an advisor like Joe means access to a perspective shaped by decades of enterprise leadership. His ability to translate complex technology into client value helps ensure that AskElie’s solutions are not just innovative but also practical and results-driven.

By linking strategy, sales, and technology adoption, Joe Rayfield ensures that AskElie continues to grow in the right way, building lasting partnerships, delivering measurable outcomes, and keeping the focus on client success.