I’m Simon, Operations Director at askelie. I’ve spent more than 30 years helping organisations get more out of their people, processes, and technology. My focus has always been on making operations work better – whether that means leading digital transformation, tightening governance, or simply helping teams cut out the noise and concentrate on what matters most.
Over the years, I’ve worked across the UK and internationally, running projects that improve efficiency, strengthen compliance, and deliver better results for customers. I believe in balancing tradition and innovation: keeping what already works well while introducing smarter tools and ideas when they can make life easier and improve outcomes. That philosophy runs through the work I lead at askelie.
I’ve built a career on driving change without creating unnecessary disruption. Too many organisations try to transform by ripping everything apart. I prefer a more practical approach – designing programmes that reduce risk, improve performance, and give teams a clear path for sustainable growth.
At askelie, my role is to ensure our global operations run smoothly across the UK, USA, and India. I oversee governance, compliance, and ISO 27001 certification, making sure we maintain the highest standards of security and resilience. I’m also closely involved in transformation projects with our partners and clients, helping them embed AI automation in a way that is secure, scalable, and aligned with business goals.
Strategic Operations – designing and managing operational frameworks that allow businesses to scale with confidence.
ISO 27001 Compliance – leading information security management programmes that ensure regulatory alignment and business trust.
Governance Frameworks – putting structure around decision-making and accountability without slowing teams down.
Digital Transformation – helping organisations introduce new technology, processes, and automation to improve performance.
Change Leadership – driving change in a way that is measured, people-centred, and built for long-term results.
I enjoy the challenge of bringing structure and clarity to complex situations. My style is collaborative but disciplined, I believe in giving people space to do their best work, while making sure that every initiative ties back to the wider objectives of the business. For me, operations is not about control; it’s about creating the right environment where people, processes, and technology all work in sync.
askelie is an exciting place to be because we are building something genuinely different: an AI automation platform that helps teams make better decisions, reduce manual work, and stay compliant without the usual complexity. As Operations Director, I get to see how our technology and governance come together in practice, delivering measurable benefits for clients across different industries. It’s rewarding to be part of a team that is forward-thinking while grounded in practical delivery.
My goal is to continue supporting organisations as they adopt smarter ways of working. Operations, governance, and compliance may not always be glamorous, but they are the backbone of sustainable success. By keeping things simple, practical, and outcome-focused, I help businesses not only reach their targets but stay ahead for the long term.
That’s what drives me every day at askelie – making sure our operations, our platform, and our clients are always ready for what comes next.
Simon Brookes continues to play a key role at askelie, ensuring operations are built on trust, compliance, and innovation. His forward-thinking approach keeps the business prepared for growth and ready to deliver value to every client.